Advertising is the science of planning, creating, producing, communicating and managing advertising activities. It integrates the knowledge and content of marketing, journalism and art design, and it is also an important pillar industry for national service industry and cultural creative industry. By relying on advanced experimental teaching conditions of our exclusive National Modern Publishing and Printing Experimental Teaching Center, we have carried out teaching activities in the field of mobile Internet-based interactive advertising creative presentation and brand communication from the three aspects of curriculum, project research and cooperation between industry, education and research. In this way, the advertising program has formed the characteristics of mobile internet-based digital creative design and brand planning.