Directorof master degree awarding body for communication program; head of Department of Network and New Media.

Concurrent position: managing director of China Media Economics and Management Society; member of Academic Committee of China Advertising Association; head of Shanghai excellent news and communication talent training base; professor for EDP program of School of Economics of Fudan University, SMBA program of Overseas Education College of Shanghai Jiaotong University and courses of Fudan University cadres training base of the Organization Department of the Central Committee of CPC.

Research area: brand publicity and brand marketing; media economics and management; new media communication etc.